Explain the relevance of marketing concept to the 21st century Essay - 2

Explain the relevance of marketing concept to the 21st century business of Boots - Essay Example Marketing develops an important link between the material requirements of a society and economic models of response. Marketing generally satisfies the wants and needs through significant long term relationship and exchange process. Leading organizations are implementing several effective marketing tools in order to increase their core competencies and market share (Masterson and Pickton, 2010, p.499). The organization achieves financial success based on their core marketing ability. Effective marketing strategy creates demand for the product. Marketing concept is the key ingredient of marketing. The essay will explain the significance of marketing concept to the boots’ business in this 21st century. Marketing Concept It is important for the organizations to understand the facts and significance of marketing concepts before implementing any marketing strategy. Effective understanding of marketing concept helps the organizations to develop effective marketing strategy based on t he current market demand and customer preferences. Marketing concept is an important management philosophy that helps an organization to achieve organizational goals and objectives through the stated customer recognition and satisfaction and intangible needs and wants of customers (Drummond and Ensor, 2005, p.51). Marketing concept can be classified into two different approaches, such as earlier approaches and contemporary approaches. The marketing orientation developed from traditional marketing orientations like product orientation, production orientation, selling orientation. On the other hand, contemporary marketing concept approaches majorly focuses on relationship management or relationship marketing that includes industrial marketing, customer approaches and business marketing (Shanker, 2002, p.268). The leading organizations in this 21st century are trying to implement social marketing strategy in order to focus on the society benefits. Earlier the marketers used to follow t raditional marketing concepts namely product marketing, production marketing and selling marketing. In 20th century the organizations implemented traditional marketing strategy due to low competitive market and lack of diverse market demand. After the Second World War several organizations tried to expand their business operations in various global market places due to globalization. On the other hand, the market demand and customer’s preference significantly increased due to diversified business practices of several organizations (Wheelen and Hunger, 2011, p.121). Now-a-days, various organizations are competing with each other for their products of a similar segment to secure effective market share. Therefore, people are consuming products of different brands based on the quality and prices of products and services. In 21st century, the organizations are trying to implement several unique marketing strategies based on the market demand and customer preference to attract the customers towards their products and services. In this modern era, the organizations are trying to implement holistic marketing concept in order to achieve significant competitive advantages (Pride and Ferrell, 2004, p.78). This marketing concept is based on design, development and implementation of several marketing programmes, activities

Profile of the origins and appeal of pilgrimages today Coursework

Profile of the origins and appeal of pilgrimages today - Coursework Example Up to the 4th century, when there was a paradigm shift and Christianity became legal, pilgrimage was considered as a purely pagan practice. Christianity in the 4th was controlled in its premature stage by the Constantine the â€Å"Great and the First Council of Nicaea of 325†. This was a contemplative practice since it made Christianity the national church in the Roman Empire. However, on the contrary to the widespread knowledge, the origin of the pilgrimage tradition in Christianity can be traced back to the initial years of the Church. The Christians wanted to visit the places where Jesus was born and resurrected such as Jerusalem and Bethlehem. In the 7th century, the holy lands were taken by Muslim Caliphates, making the pilgrimage a dangerous undertaking for Christians. The Crusaders successfully secured Christian access to the areas during the 12th century. Nonetheless, in the 13th century the area was retaken by the Ayubiddis, maintaining the status quo that had existed before the crusaders came. Hajj is perhaps the most famous pilgrimage tradition of our time. Various research articles point to the fact that the Mecca pilgrimage rituals trace way back to the days of Abraham. These days are considered as the once that generated the spiritual journey that every Muslim faithful is expected to undertake, at least once in his/her lifetime. Nevertheless, the patterns of this ritual that are being witnessed today were established by their prophet Muhammad. A pilgrimage journey is one that is motivated by internal contemplative needs. The objectives of conducting these missions may vary, but all of them are motivated by spiritual anticipations. For instance, when the early Christians went to Rome and Jerusalem, this was a way of showing penitence. This act was essentially to match the spiritual objectives by the Christians. Mother Teresa of Avilla also augmented this argument when she reckoned that the internal spiritual journey was a